The main market of digital printing under current conditions
Brief introduction: according to the technical principle of digital printing process, after a period of research, development and experiment, in the present situation, digital printing mainly applies to some personalized, small batch, rapid response and high environmental requirements areas and printing and dyeing enterprises proofing.At present, the market positioning takes into account the production cost and technical characteristics of digital printing, and mainly locates in the middle and high-end consumer market.
According to the technical principle of digital printing process, after a period of time of our research and experiment, digital printing is mainly applied to some personalized, small batch, rapid response and high environmental requirements areas and printing and dyeing enterprises proofing.At present, considering the production cost and technical characteristics of digital printing, the market positioning is mainly aimed at the medium and high-end consumer market. The market segmentation mainly includes the following areas:
1. Design and printing of fashion and performance clothes
For fashion designers, is most important to grasp the process of fashion design at present, clothing designer in the process of fashion design, to be able to grasp the often can only is the design of clothing styles, while on the pattern design of fashion fabrics tend to be passively to choose market ready-made pattern fabric, generally it is difficult to find a completely accords with the design of their own design style and creative material.Often make his design style difficult to express accurately, especially fashion show clothing, stage clothing, and some highly personalized fashion, using existing fabrics may be difficult to achieve the due effect.Even some foreign imports of fabrics, high prices, and delivery and starting volume, often not acceptable.Therefore, at present, some fashion designers, in order to participate in the competition, show people their unique ideas and design style, often can only use hand-painted methods to solve the deficiencies on fabrics.But even if hand drawing, because painting level limits and make the pattern is rich in color level is exquisite respect discount greatly.Digital printing made up for that.Through cooperation with designers in the fashion studio of Beijing institute of fashion technology, beiyin digital has presented a new design world to designers, enabling them to take the initiative in the creation of fabrics and to control the whole process of fashion design smoothly.After a period of trial and exploration, we have reason to believe that digital printing technology can rapidly change our traditional design concept and design mode, and it will definitely produce a revolutionary impetus to the concept and way of clothing consumption, thus starting a new "digital clothing" consumption market.
2. Various personalized tourist souvenirs and handicrafts
The technical features of digital printing, making on the all kinds of textile fabric printing all kinds of high precision pattern is possible, so on textiles printing small batch like Chinese painting, Chinese and foreign famous paintings, photography, at or near the upscale printing effect of the design, it will expand the field of textile printing products, improve the grade of the product.In the past, our country's tourist souvenirs have been suffering from a lack of features, even the appearance of a national tourist sites of the same tourist souvenirs.It is reported that the souvenir department of a famous museum in China is maintained by selling key chains, while in foreign countries, various kinds of tourist souvenirs with fine printing and digital printing have achieved a certain scale.Our country is in the key period of rapid economic development, at the same time our country than any country in the world is rich in tourism resources, with China's accession to the WTO and Beijing's bid is successful, the contact of China and the world will be more closely, rich in Chinese culture, the distinctive souvenirs, crafts gifts will be able to bring Chinese souvenir market new weather, at the same time also can give digital printing production enterprise to bring the unlimited business opportunities...
3. Personalized interior decoration and home textiles:
The development of digital printing technology enables the production of textiles to realize the opportunity of directly facing the personal consumption market. Designers can design decorative textiles for customers while providing house decoration design. Through digital printing technology, real "personalized home" can be realized and "one-to-one" demand production can be realized.
4. Production of other special textiles:
The characteristics of digital printing technology enable it to meet the requirements of some special fields, such as film and television stage clothing, small quantity, high demand and short production cycle.In addition, with the enhancement of people's awareness of environmental protection and the improvement of living standards, the production prospects of green textiles are also very extensive...
To sum up, the application field of digital printing products is very extensive. With the continuous maturity and development of digital printing technology, the popularity of digital printing products will be higher and higher.