The main market for digital printing under current conditions
Core Tip: According to the technical principle of the digital printing process, after a period of research and development and experimental work, in the current situation, digital printing is mainly used in some areas of individualization, small batch, rapid response and high environmental protection requirements. The proofing of the printing and dyeing production enterprises. At present, the market positioning takes into account the production cost and technical characteristics of digital printing, and is mainly positioned in the middle and high-end consumer market.
According to the technical principle of the digital printing process, after a period of research and development and experimental work, in the current situation, digital printing is mainly used in some fields of individualization, small batch, rapid response and high environmental protection requirements and printing and dyeing production enterprises. On the proofing. At present, the market positioning takes into account the production cost and technical characteristics of digital printing, and is mainly positioned in the middle and high-end consumer market. The market after the subdivision currently has the following main fields:
1. Design and print of fashion and performance equipment
For the fashion designer, the process of grasping the fashion design is very important. At present, in the process of fashion design, the fashion designer can only grasp the design of the clothing style, while the design of the fashion fabric is It is often passive to choose the ready-made pattern fabrics in the market, it is generally difficult to find a pattern fabric that perfectly matches your design style and creativity. It is often difficult to accurately express their own design styles, especially fashion show costumes, stage costumes, and some highly personalized fashions. It is difficult to achieve the desired effect with existing fabrics. Even some imported fabrics, high prices, and delivery times and printing volumes are often unacceptable. Therefore, at present, some fashion designers, in order to participate in the competition, to show their unique ideas and design styles, often only use hand-painted methods to solve the lack of fabrics. But even if it is hand-painted, the pattern is greatly reduced in terms of the richness of the color because of the limitation of the level of painting. The emergence of digital printing has just made up for this shortcoming. “Beibei Digital” has demonstrated a new design world through the cooperation with the designers of the clothing studio of Beijing Fashion Institute, which enables designers to take the initiative in fabric creation and be able to take the initiative smoothly. Control the entire process of fashion design. After a period of trial and exploration, we have reason to believe that digital printing technology can quickly change our traditional design concepts and design patterns, and will revolutionize the concept and method of clothing consumption, thus launching a brand new "Digital clothing" consumer market.
2. Various personalized tourist souvenirs, craft gifts
The technical characteristics of digital printing make it possible to print a variety of high-definition patterns on various textile fabrics, so that small quantities of Chinese paintings, Chinese and foreign famous paintings, and photographic works can be printed on textiles to achieve or close to high-end printing effects. Undoubtedly, it has expanded the field of textile printing products and upgraded the grade of products. In the past, our country’s tourist souvenirs have always suffered from no special features, and even the souvenirs of the national tourist destinations are the same. It has been reported that the souvenir department of a famous museum in China is maintained by selling key chains. In foreign countries, various souvenirs of fine printing and digital printing have already reached a certain scale. Our country is currently in a critical period of rapid economic development. At the same time, our country has more tourism resources than any other country in the world. With China's accession to the WTO and Beijing's successful Olympic bid, China's connection with the world will be closer and richer in China. Cultural heritage, unique tourist souvenirs, craft gifts will certainly bring new weather to the Chinese souvenir market, and will also bring unlimited business opportunities to digital printing manufacturers...
3. Personalized interior decoration, home textiles:
The development of digital printing technology has enabled the production of textiles to realize the opportunity directly facing the personal consumer market. Designers can provide decorative textile design for customers while providing home decoration design, and realize true “personalized home” through digital printing technology. ", to achieve "one-on-one" to meet the needs of production.
4. Production of other special textiles:
The characteristics of digital printing technology make it able to meet some special fields, such as film and television stage clothing, such as small batch size, high requirements, and short production cycle requirements. In addition, with the strengthening of people's environmental awareness and the improvement of living standards, the production prospects of green textiles are also very extensive...
In summary, the application fields of digital printing products are very extensive. With the continuous maturity and development of digital printing technology, the popularity of digital printing products will become higher and higher.